συνεντευξη του προεδρου της rolex italia,μια απο τις πιο σημαντικες αγορες τις εταιριας παγκοσμιως,εχει μερικες ενδιαφερουσες αναφορες
that kind of dedicated fans are the new collection of watches to Rolex Baselworld 2009? The new collection of watches are dedicated to its loyal customers and fans of the sports models and elegant.
Thinking of Rolex imagery that is immediately to mind is the male, they are many - and very valuable - work by women.
What is important for women as Rolex and will grow in the near future? Certainly the woman against the clock is more "infidel" because more of the proposals are addressed to her. Rolex to make efforts to try to acquire a greater percentage of female customers.
How important is it to Italy as a market for Rolex at the European level? The Italian Rolex is the first European market.
What is the model preferred by Rolex Italian fans? There is more of a "favorite" in the range of sports watches from
the Rolex Daytona Submariner and the GMT or the Yacht Master. Rolex watches, as well as an object of luxury and passion, may also be considered a genuine investment (especially in light of the attention that has caused the auction of the collection Blei)? Blei's collection has been, and continues, the auction enthusiasts. Rolex is always considered a good investment. "
How many watches have and what is your favorite? I have several models and are attached to each because they represent different moments of my life.
What is luxury for you?
For me luxury is to be out of fashion.
Rolex is very engaged on the front of sports sponsorship: golf, sailing, tennis. Is there any event among those who support which is particularly related? The events are the favorite maxy yacht Rolex Cup because it is the first regatta in collaboration with the YCCS (Yacht Club Costa Smeralda) and the Giraglia Rolex Cup because it is a challenge that Rolex has made with the YCI and wanted to re-order this event the successes of the past.
Rolex is also very active in terms of patronage, especially this year launched the Rolex Awards for Enterprise - Young graduates to support the projects of between 18 and 30 years. How was the idea of this award and what are its aims? Since its founding, a century ago, Rolex supports excellence and individual achievements in all countries in the world. Two major international programs Rolex, Rolex Awards for Enterprise and un'Ingegnosa Initiative Teacher and Student, promote innovation in science and exploration, preservation of cultural and natural heritage and development of the arts. By Rolex this year announced a new initiative that extends its commitment to the sciences and the arts: in the spring of 2010 will be named the winners of the Rolex Awards for Enterprise - Project Youth expressly established in recognition of the research work of men and women between 18 and 30 years who intend to implement innovative ideas in the following disciplines: science and health, technology, exploration, environment and protection of cultural heritage. The winners will receive the amount of $ 50,000 that will allow them to carry out an original project and to access - and equally importantly - the community of experts and innovators Rolex, a real elite of science that will provide them with support and valuable advice . The Youth Project will complement the Rolex Awards for Enterprise, established in 1976 to commemorate the 50th anniversary of the Oyster chronometer (the first water clock) and encourage men and women who are committed to the advancement of humanity and the protection of ' environment. (Jarvis Macchi)
